A law practice specialising solely in family law, Vines Legal wanted to ‘break the mould’ and make their practice friendly and approachable. This is a bold move. Online video content is rare.
Vines Legal wanted to ‘break the mould’ and make their practice friendly and approachable. This is a bold move. Online video content is rare in the legal sector.
For obvious reasons, client testimonials could not be used. Although the goal was to break down the legal stereotype, Vines Legal still had to be portrayed as professional and serious advocates. Catherine, Vines Legal’s founder, and her team were reluctant to appear on camera.
The video incorporates a walk through of the Vines Legal office and engagement process from the perspective of a fictitious client. A ‘vox pop’ style using prepared questions was chosen to help Catherine and her team feel at ease when talking to camera.
On behalf of myself and all at Vines Legal Solicitors, I would like to thank you for your help and expertise in producing the video which is now featured on our website. Your calm, professional yet friendly demeanor helped to make the process of shooting the video much less daunting. I think it fair to say that myself and the team were all outside of our comfort zone however throughout you were positive and reassuring which greatly helped on occasions of stage fright (too numerous to mention!).
I would whole heatedly recommend the use of video as a means of conveying the message of a business. We have already seen an increase in the volume of traffic visiting our website as a result of the video being posted. Following on, therefore, I would have no hesitation in recommending you to help a business produce the video.
Thank you once again.
Best Wishes Catherine Wenborn