The video was created to promote the NHBCH campaign: ‘Make One Person Aware’. As with all charities, fundraising is a challenge.
The video is one of many created by Snow Elk to help NHBCH to engage with, and convert, potential funders.
The greatest challenge with a video of this sort is ‘balance’. It would be easy for the core message to be drowned by the pure and very real emotional power of the interview with Louise.It goes without saying that discretion, patience and compassion were at the heart of the approach taken.
The use of photographs complemented the interview video and other video footage. In the right context, photographs dovetail well with video to add emphasis.