Previous Bat’s Blood videos were quirky and brand-orientated. After appearing at the BBC Good Food Show, the client wanted to emphasize the quality of the product.
The client wanted to emphasize the quality of the product to intermediaries such as restaurants, fine food retailers and wine merchants.
The key challenge was to capture ‘sober’ client testimonials whilst retaining visual impact for the viewer.
B-roll footage – footage of premises, diners etc – was captured to engage the visual interest of the viewer over and above the testimonial soundtrack.